Project overview
- Project
- "Fake Ads"
- Year
- 2022
- Client
- Izabo
- Type
- CGI + Photgraphy
- Location
- Cape Town
IZABO is a brand that entrusted us to create a new world, an envisioned future, carte blanche. Directed by Lars Moereels, the campaign was shot in South Africa by Johno Mellish. Mellish, coming from a documentary photography background produces imagery that is personal, subconcious, and nicely-weird. Following the shoot, we then counted on Joep Truijen for the finalisation of the dream to come true in the CGI realm. Truijen's treatment has skillfully laid down the enlarged IZABO Classics into a space between real and virtual.
